The Story Behind Every Cast
Fin & Forge wasn't born in a boardroom. It was born in a dusty, single-car garage, amidst the scent of cedar shavings and machine oil. Our founder, a third-generation machinist and lifelong angler, grew frustrated with mass-produced gear that lacked soul and failed at critical moments. He saw a gap between the meticulous craft of traditional tackle making and the potential of modern engineering.
Key milestones that shaped Fin & Forge.
Our founder begins crafting custom rods and reels, establishing the core principles of quality and performance that define the brand today.
The company is officially founded. We move from the garage to our first dedicated workshop and launch our initial product line, the "Genesis Series."
We launch our international online store, shipping our first orders to anglers in over 10 different countries and receiving critical acclaim.
We formalize our commitment to the environment by partnering with three leading water conservation charities, pledging a percentage of our profits.
The minds and hands behind our gear.
Founder & Chief Engineer
Alistair's lifelong passions for angling and precision engineering are the bedrock of Fin & Forge. He continues to oversee every new product design, ensuring it meets his exacting standards.
Head of Materials Science
With a Ph.D. in composite materials, Elena is the driving force behind our innovation, constantly testing new alloys and graphite weaves to make our gear lighter and stronger.
Master Rod Builder
Jia is an artist whose medium is graphite and cork. She leads the team responsible for the hand-assembly of our premium rods, where her attention to detail is legendary.
Our name, Fin & Forge, is not just a label; it’s our guiding principle. The 'Fin' represents the wild, untamable spirit of the fish we pursue. It symbolizes the natural world we respect and strive to understand. The 'Forge' represents our role: to take the finest raw materials and, through intense pressure, heat, and skill, craft them into tools worthy of that pursuit.
The numbers that prove our commitment.
Every single product undergoes a rigorous multi-point inspection process before it earns the Fin & Forge name. We believe that quality isn't a feature, it's a fundamental requirement.
We actively partner with conservation groups to protect and restore the wild fisheries we all love. Our goal is to ensure these ecosystems thrive for generations of anglers to come.
Before any design is finalized, it's rigorously tested in the real world. Our gear has spent thousands of hours in the hands of professional guides and tournament anglers.
Our commitment to the complete angling experience.
Our foundation is built on creating technically superior equipment. We believe the right gear doesn't just catch more fish; it enhances every moment on the water by performing flawlessly and reliably.
A great angler is always learning. We are committed to fostering an educated community by providing resources, expert guides, and tutorials that cover everything from casting techniques to marine biology.
Angling is a pursuit best shared. We actively build and support a community of passionate anglers who can connect, share stories, and advocate for the conservation of our shared natural resources.
Our team of experts is ready to share their passion and knowledge. Let's talk about how we can elevate your angling experience.
Get in Touch